Are you looking for Shopify SEO tips, to drive more traffic and revenue to your store?
Well, gone is the time when you just need to build a store and rest assured to drive sales. In today’s digital age, attracting online shoppers is all about creating an incredibly beautiful and seamlessly interactive store.
Obviously, choosing the right platform for your e-commerce store is also very much important, however, the story doesn’t end there, in fact, and it’s just the beginning. Moving on, you need to reach potential customers, persuade them to land over your store and engaged them effectively to convert.
All of these latter steps are massively influenced by your SEO (search engine optimization) efforts. The better your store is tuned to SEO, the greater your chances to rank higher and attract more traffic, subsequently leading to more sales.
Below, we have come up with some of the best Shopify SEO tips that will surely help you get better ranking for your store and get started with increased traffic and more revenue.
So, let’s dive in…
Shopify SEO Tips
Step 1. Optimizing Site Structure
Your site structure plays an important role in its SEO success.
Online shoppers are increasingly becoming relentless when it comes to finding their desired products. Thereby, you need to have a clean site structure where they can find everything they are looking for easily, without having to waste time browsing for the desired products.
Here’s the best way to keep your site structure easy to navigate:
- Keep the structure clean – don’t over-create categories and subcategories
A clean site structure doesn’t just attract visitors, rather it also helps search engine crawlers to index and ranks your products faster.
Apart from the product pages, you would also need to create some basic but important pages like About Us, and Contact Us pages, which will help you to relate and get connected with the customers. These pages also bring credibility and authority to your pages for users, as well as, for search engines.
Step 2. User Experience
User-Experience (UX) is at the heart of your store’s success. Just as we said earlier, online shoppers today aren’t just after the products, rather they are looking for a smooth shopping experience. They like to buy products from online stores that offer them a seamless, personalized and hassle-free manner.
Here are some important steps you need to take to improve the user experience for your Shopify store:
- Boost site speed
- Use Responsive design
- Keep an interactive user-interface
- Use high-quality images of the products
- Offer customer support (Chatbots)
Step 3. Choose the Right Keywords
Talking about important Shopify SEO tips, it’s impossible to ignore the importance of using the right keywords (this actually forms the foundation of all SEO campaigns).
Here’re some approaches you can take to choose the right keywords:
- Keep the buyers’ personas in view
- Search out the social media hashtags, which are related to your offered products
- Research forums
- Analyze competitors for keywords
Step 4. Optimize Pages
Now that you have the targeted keywords and a logical site structure, it’s time to optimize the product pages of your store using finalized keywords.
The best practice is to start with your top pages / top-selling product pages and then slowly build your way up.
Some of the important aspects involved in optimizing the product pages include:
- Optimizing title tags for categories
- Optimizing products’ titles and meta-descriptions
Just make sure you can insert your targeted keyword for each product/product page logically and in a natural way.
Step 5. Building Links
Backlinks are an important part of all SEO campaigns and SEO for Shopify isn’t any different. These backlinks are used by search engines to determine the credibility and trustworthiness of your store. Think of backlinks as your wider community that’s linked to your website.
Here’s how you can get some backlinks to your store:
- Supplier/Manufacturer Links
- Influencer Voices
- Mentions
- Broken Links
There you have it!
Congratulations, now that you have implemented these best SEO Shopify Tips, you are ready to climb up the ladder of SEO ranking and attract more users to your store. Now it’s your efforts to convert those leads and generate more revenue.
