The easiest way to improve a brand or a company’s reach is by distributing free products such as pens, hats, or mugs with the brand name and logo printed on them. This results in boosting the name of the company by creating leads and awareness. Customized promotional items or products act as an effective marketing weapon as they offer re-exposure into the market at a relatively lower price.
The purpose of distributing such products is to draw customers and establish an appeal for the brand. Free products are received by the people positively, and everyone enjoys a free product that is both useful and meaningful. Hence, most promo merchandise consists of usable items such as pens, hats, shirts, etc.
Promotional items are also very cost-efficient as they give twice the amount of advertisement compared to other means. One the one hand, manufacturers keep the costs low by buying products in bulk. On the other hand, customers typically pass the items or recycle them after using them for six to eight months, thereby offering double the exposure with less manufacturing cost, reducing the overall money spent on advertisements.
Branded merchandise is sixty-six per cent more effective than magazine features, TV commercials, and print media, which are considered traditional advertising methods. These gifts add to the branding process and help the brand stand out from its rival. Since they see these products in their homes or workplaces repeatedly, they tend to find the brand familiar. Since the customers are continually aware of what the brand has to offer, they relate to them as the right service provider.
This is the primary reason why brands print logos on everyday items. They convey the marketing message without annoying customers with constant emails or messages. They tend to create a positive image of themselves, and it seems like the customers’ opinion of the brand or the company is much more positive after purchasing a promo merch or product. Many people use these products for up to six to ten years if they find them useful.
They offer brand loyalty and customer satisfaction while giving the brand a chance to showcase their personality. It also makes it resilient. This is possible only if the brand plans gifts or promo items that are creative, useful, or thoughtful. It is also essential to consider the needs and wants of the target population. A well-planned gift will have a more significant impact on the target crowd and increase profits immensely.
This is a fail-proof plan as giving a promo item displays that the customers are appreciated and deeply cared for. It creates the impression that the brand wants to give back to its customers by offering items that would make customers more inclined to buy more products from them or seek their services in the future.
Promo items are just like business cards but are more efficient and come with more remarkable outcomes. They can act as practical tools for boosting sales as customers tend to use the items instead of throwing them away, unlike business cards.
Hence any brand needs to understand the advantages of such items. Brands should do simple market research to identify what promotional items or gifts bring value to their customers’ lives. Those products are to be used strategically in their advertisement campaign.