In the nutrition industry, marketing is everything. It’s the key to turning a good product into a best-selling one and allowing it to compete with established brands. That doesn’t mean that you can’t make mistakes when advertising your company, but there are also brilliant ways that you can advertise pot belly. Also, the pot belly menu gives in a great effort to nutrition.
1) Don’t Be Afraid to Get Personal
The people who know you best are your friends and family. It’s true that friends and family might not be the most honest people when it comes to telling you that your product isn’t worth a dime, but those people will ultimately help advertise pot belly for you if they believe in it. If you have an established social circle, ask everyone if they would mention something about your product if they happened to see someone that would potentially be interested in buying it. Maybe your sister wants to get back at her former boss after he fired her for taking too much time off because of a pot belly.
2) Use the Media
If you have an established social circle and have a lot of friends in the media, use those people to help advertise pot belly. The only way that you’re going to get your message across is to get someone who’s willing to test it out and give it a go, so encouraging people who are involved in journalism and broadcasting to trial your product will go a long way. You may not be able to get many of the big names across your product, but if you put up some nice word-of-mouth advertising, that should be good enough for now.
3) Create a Network of Salespeople
Going out and holding demonstrations to show people how your product works might seem like a good idea, but ultimately people are more likely to buy pot belly from someone that they know and trust. If you have friends and relatives that are willing to sell your product on commission, you could pay them as much as 15% of the sale price if they can convince someone else to make a purchase. This is an ideal way for you to get new customers in your network, but it also forces those people to convince others into buying pot belly if they want to keep making money.
4) Target Big Families
It might sound kind of silly, but these days pot belly is more common in big families than it used to be. If you’re going to have a more direct way of selling your product, try targeting families with two or three kids in them. It might be harder to get parents on board with the idea that they need your product, but just by selling your stuff directly to the children should be enough. Don’t forget that you can also give away some samples so that the other kids in the family can try it out for themselves and see how it helps make them feel better.
5) Publicize Your Product on Facebook
If you’ve got a strong social media presence, try setting up an account on sites like Facebook to help promote your product. It won’t make much difference if you have 100 people following your page, but if you can get the right kind of people to join, those numbers can add up pretty fast. You might not be able to get a lot of followers, but if you just hop onto Twitter and start interacting with the people who already follow you and start posting about things that are related to your products, that should be enough for now.
6) Use Local Media to Help Get the Word Out
If you’re just getting started in the business, you might not have a lot of money to spend on advertising on a national level. Instead, try working with local media and newspapers in your area to get the word out. You could also offer some nice discounts to people who see an article about your product and decide that they want to talk with you about it. Just because it’s a small local publication doesn’t mean that it can’t help get the word out about what you do.
7) Don’t Forget to Have a Social Presence
With the rise of social media, it would be silly for you to not take advantage of everything that can be done on these sites. If you are going to advertise pot belly, why not get some of your blog posts and videos relating to your product onto sites like these? You might not be able to get a lot of views from this kind of thing, but you should also make sure that people can contact you if they want to request more information about your product. It all depends on what your business model is, but it never hurts for potential customers to have the option of communicating with you using the internet instead of directly contacting your company.
Conclusion:
As you can see, there are a lot of ways that you can advertise pot belly, but the most important thing you should focus on is finding your target audience. If it’s families that are interested in what you have on offer, they’ll be easy to find. You might not necessarily be able to find an elderly audience with whom you’re directly targeting the product, but if that’s who you want to sell these items to, it shouldn’t be too hard for you to pick out all of the potential customers.
