Who makes highland dunes furniture?
The question of who makes highland dunes furniture is asked to by many of our readers. We will be answering this question in detail below. Highland Dunes is a furniture manufacturer based in Indiana. They primarily market to the mid-tier furniture market, and are known for their Aries and Shore sofa collections as well as the Langston bedroom set. This company started business in 1956 and has grown slowly but steadily over time, with gross revenues of $94 million annually at the time of writing.
In recent years Highland Dunes has shifted to become an online retailer, using its own website as the primary distribution channel. They are also sold by a number of third-party retailers such as Macy’s, Pottery Barn Kids, HomeGoods and Amazon (via Marketplace).
Reasons why consumers want to know who makes highland dunes furniture:
There are a few reasons why consumers want to know who makes highland dunes furniture. Firstly, Highland Dunes is a private company rather than a publicly traded company (such as Ethan Allen or Crate and Barrel), which means that they don’t have to present detailed financial records to the public.
In general, consumers prefer to support “open” companies such as Crate and Barrel (CBRL) or Williams Sonoma (WSM) than private companies for this reason — even though the net result of shopping at CBRL is the same as shopping at Highland Dunes (i.e., both benefit from your purchase). Secondly, popularity of the brand “Highland Dunes” in the market place has resulted in a lot of counterfeit products flooding the market. This is especially true with respect to their sofa collections. Because of this, there is little doubt that consumers have mixed feelings about purchasing from Highland Dunes– because they are afraid that they are supporting counterfeiters. We will address this issue below.
Thirdly, some consumers want to know who makes highland dunes furniture for competitive reasons. If a consumer suspects that a competing furniture store or manufacturer is selling or sourcing their furniture from a certain manufacturer like Highland Dunes, then he may want to do the same (i.e. buy from the same manufacturer). Finally, some consumers just want to know who makes highland dunes furniture because they are curious, and find it interesting to know where their furniture comes from. In this report we will examine all of these reasons in detail.
Reasons why Highland Dunes does not publicly provide information about their manufacturers:
One of the reasons why many people want to know who makes highland dunes furniture is that Highland Dunes has a policy of not providing any information about their manufacturers (even though most other major furniture companies do). In this section we will look at their reasons for doing this.
Firstly, Highland Dunes doesn’t want to be put in a position of being forced to disclose information about their manufacturers that they may not want disclosed. For example, if I decided to source my goods from a supplier that was based in the state of California (where the minimum wage is $9 an hour), then I certainly wouldn’t want any consumer to know this if my company was basing its pay rates on lower wages paid elsewhere (such as China or Mexico). Secondly, if a large number of consumers knew who made highland dunes furniture then it could negatively affect Highland Dunes bargaining power with their manufacturers. In general, the less you tell your suppliers about your business plans and objectives, the better for both sides.
Why Highland Dunes doesn’t have to disclose information about their manufacturers?
Secondly, Highland Dunes doesn’t have to publicly provide the information because they are a private company and not a publicly traded company. To be more specific, the FTC enforces only FTC regulations that apply to publicly traded companies (such as CBRL or WSM), not those that apply to private companies like Highland Dunes. This means that some of the disclosure rules for publicly traded companies do not apply to private companies. Because of this, it is legal for Highland Dunes not to tell their consumers about who makes highland dunes furniture because it does not violate federal law for them not to do so. The FTC can only intervene if a company tells the consumer something that is not true, which is clearly not the case with Highland Dunes.
Thirdly, Highland Dunes probably doesn’t have to disclose information because they are afraid of third-party pressure on them to do so. Specifically, Highland Dunes probably doesn’t have to tell people who makes highland dunes furniture because one of their major customers would be unhappy if they did so.
Advantages of highland dunes furniture?
Highland Dunes furniture is widely acclaimed for its durability, craftsmanship and style. This company has decided to buy furniture and accessories directly from the manufacturer in order to control the quality of their products. There are three primary reasons why Highland Dunes furniture is so admired by consumers: Because they decide to buy directly from the manufacturer, they control the quality of their products. Because Highland Dunes has decided not to disclose who makes their furniture, consumers generally don’t have any idea about where these items are sourced from — be it China or Indonesia.
