You’re looking for a hotel to stay at while in town. You think you should try and find a local business that’s interested in working with you, but can’t quite figure out how to do it. Check out these tophotelsglobally.com.
Fear no more – this article provides 10 easy steps to help your hotel strategy be successful! This article is not only informative, but also useful for anyone who is just getting started in the marketing world, or wants help from someone who knows what they are doing.
There are lots of little tricks and notes that go into finding a good hotel strategy . . . use them wisely!
10 easy steps to a winning hotel strategy are:
Steps 1: Convert To An Affiliate
The first thing you need to do is convert your website over to a revenue sharing affiliate site. This will allow you to link directly to the product and possibly get it cheaper than if you bought it yourself.
Being an affiliate doesn’t necessarily make it cheaper, but there are some great deals out there on commission.com for example. You can also find some great deals on pricegrabber . . . just check around.
Step 2: Use The Right Keywords
One of the easiest ways to find potential affiliates is to look for keywords in their business. So before you begin contacting hotels, you should check for their keywords in your niche. If you can come up with some interesting and powerful combinations, then it’s a good chance that these hotels are interested in working with an affiliate like you!
For example if your website was about swimming (a popular sport), then you would want to find what words people were using to search for swimming lessons, or pools, or swimsuits. You can use Google’s Keyword Tool to help you find these keywords.
Step 3: Find And Contact Potential Affiliates
These days it’s pretty simple to write to people and get a response. Use this to your advantage when searching for affiliates. Simply ask them if they are interested in working together, and if they have any special conditions or requirements you should know about before contacting them. You should also try and reach out to them personally with a hand-written letter. This shows that you are serious about working together, and that you respect their time.
Step 4: Write Offers That Are Specific To Each Affiliate
If you’re going to be contacting lots of hotels, it’s probably not a good idea to write the same offer for all of them . . . simply because they won’t all be interested!
Try something like this:
Since your hotel is ________, I would like to offer you an exclusive deal for your customers. My offer will be ____________, which is a great deal for your customers.
Step 5: Persuade And Be Persuasive
Write out persuasive, persuasive, persuasive offers and make sure that you get the hotel to commit to them. You would be surprised how many people will say yes to a simple offer like “I’ll send you 10 free email subscribers if they purchase your product”.
Step 6: Offer A Free Trial Period
This is an excellent way to get some affiliate sales through the door. Many affiliates will happily give people a trial period . . . just don’t promise anything for too long otherwise you lose most of your potential affiliates!
The point of the offer is to make it easy for people to buy without giving too much time for them to think about it. If you have a no-risk offer, people will be more likely to go ahead and buy as they don’t need to commit to anything.
Step 7: Arrange A Meeting
One of the easiest ways to get affiliates on board with your hotel strategy is by having them come over to teach you about other products and services. Marketers are always looking for new ways to target their customers, and your affiliates can be the perfect source for this.
Many affiliate networks will provide an affiliate manager, who can help you set up meetings with these people. These managers take care of a lot of the setup, but it’s usually up to you to convince them!
Step 8: Ask For A Testimony
It never hurts to ask for a testimonial, especially if your hotel strategy involves some sort of selling. The important thing is that you have some sort of video or quote where they say nice things about you and your affiliate program.
This is a great way to get affiliates excited, and it can be used as a promotional tool!
Step 9: Offer Exclusive Offers
Whenever possible try to offer exclusive deals to the hotels that you work with. A good example of this is offering a coupon code to the hotel in exchange for their logo on your website. This shows them that if they want a positive image, then they need to buy from you. This can be done by offering an incentive such as an extra 5% off or something along those lines.
Step 10: Find Even More Affiliates!
Keep on promoting your affiliate program and you will find more affiliates in the future. You may even want to hire someone who finds affiliates for you full-time and outsources the work! Some affiliate managers even do this, and are extremely helpful if you are able to find one that fits your niche perfectly.
Conclusion:
You can get affiliates to buy products, and this is a great way to help drive more sales. If you’re that interested in affiliate marketing, then you might find it useful to take your hotel strategy from just learning about it, to actually understanding why and how affiliate marketing works.
