The topic of web design is indispensable in no area today. Every industry relies on being able to be found online. Whether it is about the small pharmacist around the corner or the globally operating steel company – a good website is essential. But how can a good website be set up? What to pay attention to? And which parameters are important for success? Unfortunately, these questions are not so easy to answer.
Therefore, web designers, marketing managers and Local SEO Marketing are always on the lookout for new strategies that should ensure success. The help of science takes advantage of a modern approach. Research answers relevant questions for web design with scientifically proven facts.
Web design and science –
The path to success
Science almost unintentionally answers many relevant questions. There are still very few branches that deal specifically with this topic in order to obtain results for web design. But it is possible to apply research results to the sub-areas of web design. If you need scientific advice, experts from the housework agency team will help you. We have looked at a number of scientific findings and explain the relevance for your website.
Scientifically proven tips for web design
The following tips consider the results of all types of studies. Many of the contents are not new. They often come from the field of brain research – because the brain is the place where we make our decisions. But psychological research findings also play an important role.
Understanding digital reading correctly: primacy recency effect
The process of reading is quite complex. Our brain is activated in many areas. So it starts with the basic task of recognizing and assigning symbols. This information is then forwarded to the language center so that the appropriate sounds can be formed there. In addition, the brain is active in different ways while recording content. In particular when processing digital content, we focus on finding the most important information quickly. Whether news articles or an entire website, readers can particularly well remember the information that is presented first and last. This process, described as a primacy recency effect, can be used very well for web optimization. Present important information at the beginning and end of the page.
Represent costs and benefits: Prospect Theory
The prospect theory was already developed in behavioral research in 1979. It refers to the so-called loss aversion. This describes the fact that people value potential losses higher than potential profits. The risk is rated almost twice as high as the benefit. For the presentation of products, this means the following:
- Emphasize the benefits of products
- Do not embellish possible risks
- Highlight information about the benefits visually
Even small risk factors can have a drastic influence on the purchase decision.
Customers trust other customers, Social Proof
The concept of social proof has been studied in psychology for decades. It deals with the question of what influence the behaviour of others has on one’s own decisions. Although a variety of experiments use very different approaches to study the phenomenon, they all come to similar conclusions – people tend to agree with the generally prevailing opinion. Some experiments show drastic results. There are models that describe how a group of 100 subjects changes their original opinion by 90% when only five people do it first.
This knowledge can be applied very well for successful web design. The integration of positive customer opinions is an important part of successful marketing. The more satisfied customers are convinced of a product, the more will follow. Because undecided buyers tend to join a large amount as part of the social proof.
