What is a Marketing course?
Marketing is the process of communicating messages and symbols through a variety of channels to create awareness and trial, express an organization’s unique qualities, and improve sales. Marketing can be done at many levels, from large corporations such as Nabisco to small enterprises such as ArtGypsy.
A marketing course will teach you how this process works and how different marketing strategies are deployed in different contexts. For example, it breaks down advertising approaches into four styles: personalization (which targets individual personality traits), self-actualization (selling product features), hedonism (creating a visceral pleasure experience), or social responsibility (building a cause-related relationship).
Use of this course in our day-today life:
In a marketing course or class, students will learn how to build a brand and how to build a communication strategy. This course also gives students the basic knowledge on how to conduct market research, how to write marketing plans, and why corporate loyalty is as important as ever in this era of hyper-connected consumers. Beyond that, Marketing students will understand how far they can push their product and services before consumers rebel.
Students will learn how to connect with their target audiences and be able to translate their research findings into an effective marketing strategy. They will understand the psychology behind the purchase decision and be able to articulate the message visually through images.
Who can pursue this course?
If you want to be able to sell, manage, and communicate effectively through digital platforms, then this is the course for you. This marketing course will teach you how an organization builds its brand and reputation by creating a value proposition that leads to a memorable experience and purchase.
Is this course available online?
This course is available on MOOC platform and enrolled in this course will be able to earn a certificate of completion and pass certification test. There are many online courses that can help students to learn Marketing, amongst these there are courses available on Harvard University, MIT, Coursera or edX etc., who all offer free MOOCS for graduate level studies.
Cost of the course:
You are free to choose from the list of MOOCS offered on Coursera and edX. Coursera offers free courses for everyone, MIT offers free courses for all to the students from the U.S., Coursera has courses available for paid learning however some of their courses are available for free at their website.
Why Open Source Education?
The Free Open Education Movement (MOOCs) is a revolution in education that is transforming millions of lives by bringing them into educational participation and enhancing their skills through online education. The context of higher education is changing rapidly, driven by new technologies, new economic models and open software platforms which can create an open-source learning environment creating a whole new level of progress and development.
Features of this course:
· This course is created by an amazing team of Marketing experts and practitioners.
· Packed with amazing in-class movies and lectures, high quality screencasts and audio podcasts.
· This course comprises very important downloadable resources.
· All videos are downloadable, so that users can keep them for further use.
· All quizzes are online and you need to pass to move forward in this course.
· It provides video lectures covering a wide range of topics in different sections of Business Marketing such as Marketing Analysis, Strategic Marketing Plan, kervinmarketing.com, Integrated Marketing Communication (IMC) etc., which will help learners to learn the subject better with ease.
Pros of this course:
This course is developed by marketing experts and practitioners. It is completely free to learn. All the material present in this course is user-friendly, easy to understand and more practical. This course offers a certificate on completion of the same which can be used for career development and also provide an online learning environment.
Cons of this course:
The course is totally free, but it may not be as good as other paid courses. It is a costly course to run. It may take more time to complete because it is a free course and users need to spend their valuable time on the course.
After completion of this course a learner will be able to:
· Have a better understanding about the marketing field.
· Learn about building a brand and an image for your product.
· Know how to make a clear message for your business.
· Understand strategies of creating a competitive advantage.
· Know how to conduct market research and surveys, to gain insight into consumer behavior – what they want and why they buy things.
· Understand different techniques in pricing strategy; understand how price influences consumer decisions.
Reviews of this course:
“This is an excellent marketing course by Marketer Networks (a very professional MOOC provider). The course teaches you about the basics of Marketing and especially how to manage the marketing plan for your business. It also focuses on “new ideas” in Marketing which are needed in today’s world of technology and social media.” – Jodie A., Enrolled in May 2015 at Harvard University’s Open Education Opportunity Course.
