Running a small business is tough and you’ll no doubt be reliant on technology to do a lot of tasks. That’s why IT is key to your strategy, and if you have IT problems, you’ll need to find a way to resolve them with minimal hassle. Here are some of the most common IT issues that small businesses face, and some of the best solutions for small business owners.
You need IT support, fast
Small businesses will often struggle to access tech support, and because they usually can’t afford a dedicated IT worker or round-the-clock monitoring, they may find it difficult to reduce downtime and keep things moving. Small businesses should look for firms who offer IT consulting and can put together a support package, as well as services such as setting up and monitoring equipment.
You need to create video content for your site
Video content can be an excellent way to connect with customers. It can help you show off your products and services, without needing big blocks of text to explain all the features.
Video content is becoming increasingly popular because:
- It’s professional and high-tech
- All sorts of businesses can use videos
- Video adds an interesting touch to your site
- It stops pages from looking flat and static
- It can reduce your bounce rate
The problem is, where to begin? Small businesses often can’t afford a professional videographer, but luckily, the technology is getting easier to use. There’s lots of video editing software that can be used for online or social videos, so it’s worth looking into.
Getting noticed online
Small businesses usually invest in their website and work hard to make it look great but may find it’s difficult to get it noticed. However, there are some things they can do to bring in the traffic. A decent SEO and social media strategy are important, and it’s important to make sure you keep your content fresh, correct, and up to date. You should also make sure you have a good marketing strategy to bring in customers and keep them on your site.
Keeping their sites secure
Cybersecurity is a huge challenge for the biggest firms, but for smaller firms, it can be a real worry. Unfortunately, cybercriminals do target smaller firms, as they know they don’t have the same levels of security and the budget to deal with attacks. However, there is lots of information online about cybersecurity for small business, and it’s important to follow these tips and take the details onboard. This can avoid a costly hacking incident which can damage your reputation.
Small businesses will often have big challenges to overcome. Unless you’re an IT expert, you’re likely to need help and support with your tech and to find solutions that work for you. In addition to this, you’ll need to think about the challenges your business might face that the giants don’t have, from small scale hacks and data leaks, to getting your website noticed by customers and making those important sales.
