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Technology

Youtube – A Video Marketing Platform

It’s an undeniable fact that in the current world, marketing is of utter importance. With data and internet being available at very moderate prices, video marketing has improved in many folds. And, in video marketing, YouTube plays a major role as YouTube is visited and viewed the second most apart from Google. Though there are multiple platforms like Instagram, Snapchat, and Facebook, YouTube is unconquered and remains the giant in the video marketing space. Considered as the second largest search engine after Google, YouTube has the potential to make or break the business in the present digital scenario. As the popular saying goes, a better start is half won. Similarly, on YouTube also, better marketed is half succeeded. Here are the few tips to build and market your channel on the premium video platform.

Suggestion 1: Engaging with the audience

Once creating the video is well planned and implemented, social media interaction is very important. YouTube is a social media platform and without engaging discussions, it will not yield much. On the other hand, YouTube rewards those channels which have more likes and response to the comments. We suggest the new players engage with most of the audiences to ensure higher engagement and recognition.

Suggestion 2: Create a visual appeal

Though the content is great, without visual appeal, visitors won’t take the channel into their account and subscribe. To have loyal and worthy subscribers, it is important to have a professional outlook. So, it makes more sense to have a differentiating and a sort of branding outlook on YouTube. Also, owning the blog related to the content will help to gain more subscribers.

Suggestion 3: Building a video around the key and a single topic

Though it is quite common to create the video around a key topic, unaware and less educated people regarding the best practices skip this and miss the trick. SEO plays an important and major role in creating a huge number of viewers for the video. Also, using specific tools like TubeBuddy, KeywordTool.io, vidIQ, Morning Fame, etc will help to find out the most searched words in the YouTube search bar so that the video can we can create the video accordingly.

Suggestion 4: Interesting thumbnails

Though it is one of the least concerning things while having the content, thumbnails can have a major impact on the views. Every user can observe the advertises of the video on the sidebar of YouTube and having a creative and a great thumbnail will be an icing on a cake if there is great content with the one. Also, the YouTube videos with a catchy and attractive title along with a visually appealing thumbnail will be ranked high on the website.

Suggestion 5: Increased uploading frequency

To increase the number of visitors and viewers on the video, the branding of the channel plays an important role. The viewers visit those channels which have a higher uploading frequency. Apart from this, keeping the subscribers updated regarding the new and interesting content also plays an important role in having a higher number of views. Apart from having a higher uploading frequency, usage of YouTube cards can help to make people spend more time on your page. There are different ways to increase the youtube views

What can we conclude?

YouTube is a giant market that has provided the level playing field for all the players in the market. Though it is a fantastic opportunity for marketing, there is not much competition yet. So what are you people waiting for? Read this blog, follow the suggestions, create your own YouTube channel, and march on the victorious path.

Radhe Gupta
Radhe Gupta is an Indian business blogger. He believes that Content and Social Media Marketing are the strongest forms of marketing nowadays. Radhe also tries different gadgets every now and then to give their reviews online. You can connect with him...
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