Where do you find your target group?
Social media channels are places where your target group is located. These social platforms offer your company an ideal opportunity to reach potential buyers with valuable content in the form of blogs, articles, photos, or videos. In order to determine the ideal and best channel for your individual needs, it is important to know your target group. What age group is your target group in? For example, younger age groups are better reached on YouTube than on Twitter or LinkedIn. What are your goals? Would you like to present your brand and your company or contact cooperation partners? Maybe you just want to generate your traffic for your website? The most important social media channels are listed and described here.
Facebook is the world’s best-known social media platform, on which users are primarily private. Here events and news are shared with friends and acquaintances on the Internet to keep up to date.
Facebook also has a lot to offer for a company. You can create a so-called fan page. Here, users can receive information about the company and, for example, get the latest news. This page serves as a shop window and business card.
Facebook also offers targeted advertising, the so-called Facebook Ads, which can help generate traffic and draw potential customers’ attention to the company. SMM panel can help you get more traffic on Facebook.
The social network is used for target group research and to establish contact with the target group. Relevant information and content such as blog articles, promotions, and offers can be disseminated ideally and easily on Facebook. An improvement in Google ranking is also possible through social signals.
Instagram is mainly used by younger generations (14-30 years). This is a social platform where you can share photos, videos, and stories. This visual channel is particularly suitable for reaching customers emotionally.
For companies, Instagram offers the possibility to create a business account free of charge. A business account offers analysis tools that help to recognize its target group and evaluate its posted content. For example, you can see which post has many likes and views and which is not so well received.
Instagram offers the possibility to post relevant pictures and videos in the form of stories. This is suitable for product photos, product presentations, or offers, as well as background information about the company.
The social channel offers advertising opportunities through visual ads and is an ideal platform to establish your brand. Instagram users are frequent spontaneous buyers.
YouTube is a channel on which only video material is shared with the public. YouTube is the second largest search engine after Google and therefore more than just a social media channel. From tutorials, children’s videos, travel blogs, music videos to informative lectures, you can find everything you can imagine on YouTube.
The channel is a pioneer with the use of all age groups, especially the youth. YouTube is used by the company for presentation in order to share products and services with society.
It is an ideal platform to build your own brand and serves as a traffic generator for your own website. The channel also serves to build customers and establish contacts with partners. YouTube also offers the possibility to place advertising videos.