What are the benefits of using a WhatsApp chatbot for your business?

WhatsApp is one of the most popular instant messaging applications in the world currently. Run and owned by Facebook, WhatsApp has become an essential element in the modern business communication modes. The instant messaging became so popular in the last few years that the developer company decide to launch WhatsApp business as well. WhatsApp business works in the same way and layout as the usual WhatsApp but has the essential features that a business (big or small) would need to function better. With more and more automation came the advent of WhatsApp chatbots. WhatsApp chatbots are similar to chatbots you see on the landing page of any business website. The only difference would be that they work in that way within the framework and systems of the WhatsApp application or website. Some of the top benefits of using this amazing messaging service as follows:

Wide availability

WhatsApp is so popular that almost everyone using a smartphone is familiar with it. Due to the popular familiarity of the application, it is a good to invest into making your chatbots with WhatsApp automation than any other custom chatbot. This is so because when people are already familiar with a messaging service, they would be at more ease and have better understanding as to the usage of the chatbot. This would in turn increase the acceptance of the technology amongst your customer base as well.

Rich customer experience

Chatbots in WhatsApp are of high-quality and can effectively perform all their assign tasks without any failure. It is much simpler to design and customise chatbots in WhatsApp as well. As the whole chatbot communication is designed in a safe and stable environment, it can g9ve a richer and fulfilling experience to the customer as well. Thus, increasing the retention of customers.

Increases online presence

WhatsApp is not only limited to smartphones but can also be used in tables, PCs and laptops through its web client service. This way no matter what platform or device your customer is using, you can interact with them without any hassle and provide them with the best service. This is also very suitable and comfortable to the customers. Thus, increasing its popularity amongst the business’ customer base consistently. 

Broadcast messages

WhatsApp has an amazing feature of sending broadcast messages. It is just as its name suggests- the ability to send the same message to multiple recipients at the same time without repeating any steps. Just like regular messages, broadcasts are also well secured and directly reaches the recipients in their existing chat with the business account rather than inviting them into a new group of any type.

If the power of chatbots is harnessed the right away, it can perform more powerful tasks than just replying to the customers with automated replies. It can collect insights and gather data from the communications it performs and present them in a more meaningful manner to the business for proper usage.