An SEO audit is a way to ensure that the quality of your website meets Google’s standards. However, it is not always easy to know exactly what you should be checking for.
Luckily there are companies that specialize in technical SEO audits, which can help identify things like duplicate content and code issues without requiring an engineer or developer to conduct an on-site audit of your site.Technical SEO service for cannabis companies
are a vital part of making sure your website is 100% compliant with Google’s guidelines.
While technical SEO service for medical marijuana companies is a relatively new industry, the demand for these services continues to grow at a rapid rate. There are several reasons why the technical SEO services are becoming so popular.
Whether you’re hiring a technical SEO audit to be done, or if you’re doing one yourself, there are some important things to keep in mind. Here are the top 7 reasons why people love technical SEO audits so much:
1: They catch issues early on.
If your website is in a ton of trouble, the chances of catching problems early on and having that problem fixed before any significant damage has been done is far greater than when a problem appears later, after your traffic has plummeted.
At that point you may have little choice other than to go to Google and ask it to fix it for you. (Which may or may not happen with any given site. And even if Google were to fix your site, you would then have to effectively rebuild all of your traffic. Which is not a small issue.)
2: They can be done by outsiders.
If you have no employees and have only outsourced all of your work, then having someone else do the technical audit may be a good idea. If carried out correctly by an experienced company, the audit can last for months and will ensure that you are successful with SEO from both a technical and a content perspective.
3: They increase site stability.
There is nothing worse than having unexpected errors pop up on your site and slowing it down. When you have technical issues it can also be a very time-consuming process. An audit can make sure that any technical issues on your site are resolved in a timely manner, and before the problems become too large to handle.
4: They are cheap.
Yes, this is only 4, but it deserves its own category since there are so many other benefits. An SEO audit is a very affordable service to ensure that your website is running smoothly and to identify any potential issues before they get out of control and hurt your SEO agenda.
5: They can prevent spamming.
Google’s Penguin algorithm is now part of a larger system called “continuous updates.” These are scheduled and ongoing improvements to Google’s algorithm that can be done at any time. One of the biggest changes to occur as a result of this is that Google now penalizes sites that use black hat SEO tactics by lowering their search rankings. This can sometimes take months to occur, so it is best to avoid these tactics altogether.
6: They help you assess the current state of your SEO.
A good technical SEO audit will give you a baseline to compare against future and ongoing audits. You can assess how your site is performing as a whole and at any specific point in time by looking for trends that may indicate how your website is doing.
However, it’s also important to understand that no matter what the state of your site, there are always improvements you can make. Therefore, use your analysis as a way to identify areas where you can improve.
7: They will help you assess the competition.
One of the worst aspects of having a website is that it’s easy for someone else to take your traffic. This can happen for many reasons. Someone uploads a better product, posts something better on their blog, or advertises more aggressively in social media. Whatever happens it can lead to your site losing out on traffic and money, which is why SEO is so important in this day and age.
An SEO audit can help you determine how well others are doing with SEO, which can give you an advantage over them because you know what they are doing and what mistakes they may be making that could hurt the performance of their site.
Take the time to think about these reasons, and decide if a technical SEO audit is right for your site. A well-done audit can mean a huge leg up on your competition, which is something that everyone can benefit from.
