In this article, we provide five technical SEO service tips for businesses who want to take steps towards boosting their search engine rankings and attracting more customers online. You can include these tips in your content strategy or use them as an additional marketing tactic alongside your current practices.
1. Find Your Competitors’ SEO Strategies
It’s a great SEO strategy to find out your competitors’ SEO tactics. Competitors who are performing well are actually using some tactics that can give hints for improving your site rankings.
Knowing their on-page and off-page optimization strategies will allow you to improve key elements of your website such as keyword research, content, PPC and linking strategies. You can also compare their search rankings with yours and see what is lacking in your site in order to boost the organic search performance of your website.
The major search engines have those reports which we can use to compare our sites against our competitors. You can also look through your competitors’ websites and use some free tools to find out more about their strategies. The essential tools for technical SEO include Screaming Frog, DeepCrawl, Google Analytics and Google Search Console.
2. Review Your Web Presence On Search Engines
You should also check for your web presence on search engines by searching about your business or brand name on each search engine. Make sure that all forms of your website are visible to the search engines and not blocked from crawling by search engine robots. It is crucial to show the major search engines (Google, Bing and Yahoo) every page of your site for a better understanding of their internal structure.
The best way to look for blocked pages is checking your Google Search Console. This tool monitors crawler errors and also allows you to check for indexed pages, content ranking and external backlinks. Moreover, you can use the Fetch as Google tool on Google Search Console to get more accurate data about your website’s visibility on search engines.
3. Check For An Excessive Number of Outbound Links
An excessive number of outbound links can harm a website’s performance in search engines because they might be considered as spam by search engines and it looks like there is too much effort to be taken into account just by a normal search engine user.
So, you should be very careful when adding new links to your website because search engines will see them as unnatural. You should not take the time to check whether or not all of your outbound links are actually relevant for your target audience, so it’s a good idea to have a free tool to perform this check.
The high-quality SEO tools which are worth using are backlink analysis tools such as Majestic SEO which is really useful in finding exact backlinks and domain authority studies such as Moz’s, who gives a precise idea about how much importance your website can get from search engines by analyzing its quality references.
4. Review Content on Your Website
You should also check your website’s content through different techniques. The first step is to improve your keyword research. Each search engine has its own limitations on how often you can use inbound links as keywords in your content and how many lingual variations are allowed to be used.
It’s a good idea to start with analyzing a few of your competitors’ websites’ contents and then make a report showing which keywords they use frequently, their SEO strategies and the anchor text distribution for each of them on pages where great backlink opportunities are available.
But this is not the only way to analyze your content. In order to get an idea of the quality of your content, you can use a free tool such as Screaming Frog. The quest results will be updated frequently and in real time so that you can see the impact of changes in your website’s keywords or other parts of your content on search engine rankings. You can also check your site’s Alexa ranking through Google keyword planner or Ahrefs.
5. Use Interlinking For Anchor Text Optimization
There are quite a few free tools which can help us in anchor text optimization. Most of them can detect duplicate or near duplicate entries and show you exactly where the target keyword combinations are located. In order to improve your anchor text distribution, you should check for including the keyword in its original format and not converting it into other forms. The tool which is worth using is the Anchor Zone software from Moz, who has an excellent set of tools such as keyword density analysis and link data analysis.
Your site should have high-quality and well-written content written for people, not for search engines. You need to focus on writing for users and creating valuable content which is actually fit for purpose by providing solutions and answers to the problems people face when searching for information on the web.
