Chances are that you are on the lookout for tools you can use to initiate growth for your small business. In the digital age, your best option is to look into Search Engine Optimization, or SEO tools. These tools make use of search engine algorithms through keyword searching, link-building techniques, and more to draw traffic to the online presence of your small business. Here are some of the top seo tools for small business growth that you can look into today.
1. Google Tools
Google has an entire suite of tools that has a track record of being highly useful for small business growth. These include Google Analytics, which allows real-time insight into audience data, Google Keyword Planner, which allows you to view the average monthly data of up to ten keywords, and Google Data Studio, which allows you to set up metrics for the date you wish to track.
2. SEMrush
The primary use of SEMrush is finding keywords and keyword phrases. This database has over 20 billion keywords and keyword phrases available for searching and data analysis purposes, which gives you a place to do research you need in order to get a leg up on your competition. They can also help you discover and navigate technical issues on your website.
3. Screaming Frog
This is a spider tool, which means that it can navigate and help you learn where you could use website optimization based on the presence of errors and mixed protocols. Essentially it mimics how a large website like Google crawls the internet, and reports on technical SEO factors that you can improve upon to increase your small business’s chance for growth and success.
4. HARO
This free website sends you pitches three times a day from external websites, seeking content contributions that could offer a boost in your web traffic. One of the more straight-forward options on the list, it is an excellent SEO marketing tool to get your website noticed.
5. Yoast
Yoast functions both as a WordPress tool and an auditing and review tool to examine websites. There are tiered service levels starting at $699 which offer options for what you want Yoast to do for your business. Service options at the base level include advice about how to improve your search engine optimization, content, and code, as well as how to improve the speed of your website.
6. Bright Local
Considered to be one of the most powerful local search engine optimization tools available, Bright Local citation building and audits, review building, and multi-location reporting. This means that you can track local SEO performance, asd well as monitor your business’s online reputation and rankings. It is a critical tool for small business owners who need to optimize and expand their reach locally.
These are only five in an expansive world of technical SEO tools that can aid in the expansion of your small business in the digital arena. Other options to look out for include Moz, GT Metrix, Bing, Surfer, Dashboard, and more.
