Advertising: Advertising is the art of persuasion and will convince the masses that your company is better than its competitors; this will increase brand recognition and foster a sense of loyalty with potential customers. Plus, by generating interest before your product hits stores, you can gain an economic edge over the competition who has to wait for consumers to hop on board after launch.
Salespeople: Salespeople are the face of a business — they can often be what decides whether or not someone chooses one product over another, so hiring knowledgeable and talented employees is essential. In marketing, advertisements or salespeople can activate a consumer’s purchase decision process by motivating “information-seeking” consumers to seek additional information. Consumers who are undecided or don’t have a strong preference for any one product will be most likely to “seek information” if so motivated by advertising or sales people.
Marketing: In a nutshell, marketing is the process of stimulating customer demand for products and services. This can be done in many ways; but, without marketing, salespeople aren’t very effective. The main objective of marketing is to understand the customer’s needs and wants and appeal to them in such a way that they will buy from you, not your competitors. Salespeople: Salespeople are the personification of what the brand stands for; therefore, their words and actions reflect on the company’s image — good or bad.
7 Reasons Why You Should Invest In Marketing, Advertisements Or Salespeople :
1. Advertising creates awareness :
If you’ve never heard of a certain brand, you won’t know what to buy it. An automobile company can invest millions of dollars in advertising its latest line of cars, but without the awareness that it has a new line of cars no one will be inclined to purchase one. The more aware people are about your product, the more likely they’ll be to buy from you. Awareness levels are greatly increased by advertising.
2. Advertising can change behavior :
Some consumers may not want your products or services, but through advertising they could end up buying them anyway just because they have been persuaded to do so. For example, a consumer might have a positive view of your product because he’s seen it in an ad; then, suddenly, he sees the same product being used to make a cake. Whether or not the consumer likes that use of your product is irrelevant. The main point is that he’s been persuaded to buy it; however he got there, you’ve influenced him to buy it.
3. Salespeople can motivate people :
Salespeople can motivate consumers by saying something that either creates a desire for or deters them from purchasing your products or services. For instance, if a salesperson at a cosmetics counter says that someone would look prettier if they used lipstick with a specific shade, this could create the desire to buy it. On the other hand, if that same salesperson says that someone would look horrible if they used lipstick of a particular color, this could deter them from buying it.
4. Salespeople are the face of your business :
Salespeople are the personification of your brand; they can attract or repel potential customers. They have access to customers and can make recommendations about products and services without having to advertise them first.
5. Salespeople give you an edge over the competition :
Salespeople can influence customers by saying something that either creates a desire for or deters them from buying something. For example, if a salesperson at a cosmetics counter says that someone would look prettier if they used lipstick with a specific shade, this could create the desire to buy it. On the other hand, if that same salesperson says that someone would look horrible if they used lipstick of a particular color, this could deter them from buying it.
Advertising is created to make people aware of your product or service and motivate them to make a purchase decision. However, there are instances where consumers will buy something that they don’t need or want.
6. Advertising can build a brand :
Your company’s success rests on the quality of your brand. Your brand represents everything about your business — it’s what brings customers in the door and enables you to stand out from the competition. It can take years of hard work and lots of money to build a solid brand, but advertising can help you get there much faster.
7. Marketing can be a huge benefit to your company :
Marketing is the process of stimulating customer demand for products and services. This can be done in many ways; but, without marketing, salespeople aren’t very effective. The main objective of marketing is to understand the customer’s needs and wants and appeal to them in such a way that they will buy from you, not your competitors. Salespeople: Salespeople are the personification of what the brand stands for; therefore, their words and actions reflect on the company’s image — good or bad.
