SEO is a complicated term and has many meanings, but it generally refers to the act of improving the visibility of a website online.
In order to accomplish this, people try to improve their organic search ranking by entering keywords into search engines and posting relevant content on their websites.
This blog post will briefly cover how SEO works and its relation to organic traffic obtained from it.
The answer is discussed here to what does the term, traffic, refer to when used in conjunction with the internet?
What is SEO?
Search Engine Optimization, or SEO as it’s commonly referred to, is the act of improving your visibility in search engines like Google.
This entails building a well-optimized website that has content that’s relevant to a specific keyword or keyword phrase.
You can also obtain organic traffic without Search Engine Optimization by purchasing an internet advertisement space on the first page of search results.
However, this can be quite expensive; you’ll probably spend several hundred dollars for this type of advertisement. On the other hand, SEO is more cost-effective in the long run and doesn’t put any restrictions on how many times you can post your ad.
Here are some more points discussed about SEO-
1. SEO can help you reduce your advertising costs.
Building links to your website with SEO is virtually free, you’ll have to spend hundreds of dollars for a single advertisement on the first page of Google.
Your website’s ranking in search engines can be greatly influenced by the number and quality of incoming links from other websites (which is exactly why Link Building has become such an important part of SEO).
If you include links to other websites on your own site, it will attract more traffic from search engines. The more relevant and higher quality content you have, more others will want to link their sites with yours in order to share the traffic and improve their search engine rankings as well!
2. SEO can help you get organic traffic.
Though, it’s not necessarily guaranteed that people who visit your website do so through search engines.
However, if you have a well-optimized site with great content, then it’s likely that people will find/browse your site via search engines and leave without realizing that they came to your website by accident!
This is because a lot of traffic can be directed to an optimized website through Google’s Natural Search results (aka “organic search”) in which the user usually clicks on the links shown in search results (otherwise known as “organic clicks”).
However, your website’s ranking in search engines cannot ensure that you’ll get a high volume of organic clicks.
SEO is important, but it isn’t the only factor needed to obtain an adequate amount of traffic and gain popularity. Ultimately, credibility and trustworthiness are far more important than a good search engine ranking!
3. SEO can help you increase your site’s level of authority.
When someone searches for your keyword on Google (or any other search engine), the search results will be sorted based on how authoritative your website is (also known as “trust”).
This means that no matter what page of the search results page a user visits, they’ll be sorted based on how trustworthy your site is!
This is great for website owners because it’s possible to do things like “outrank” your competition or even “pinpoint” a specific category of content that users will be most interested in (think about how Google can show results both related to you and a random person’s search query ).
However, there is also another side to this coin. If no one pays attention to your site, then it won’t rank as well in search engines.
It will be ranked based on natural links coming from other websites that are considered more trustworthy than yours.
4. SEO can help you improve your site’s relevancy and quality.
There are countless theories and methods of developing a high-quality website. However, most of these methods focus around reducing the number and amount of errors made on your site.
Essentially, this means that people will be more likely to visit a well-optimized website, because it increases the chances that they can find what they’re searching for!
While this is critical to attracting more traffic and eventually ranking higher in search engines, it’s even more important in terms of retaining customers (provided you have good content).
A lot of time and effort can be saved when one simply checks their site’s Errors/Warnings page before submitting everything to the CMS/software.
