If you are interested in learning about cannabis marketing, but don’t know where to start, the following five websites should help. They provide information on how to market a dispensary or grow operation and offer educational articles to help you understand the ins-and-outs of this growing industry.https://micannamarketing.com/
The Leaf Online is one of the most reputable resources for cannabis marketing. The website aggregates news and provides an excellent resource for any aspiring dispensary owner or grower. You can also sign up for their email list which includes tips and tricks from professionals in this field who share successful strategies they have used in their own business.
Another website that provides excellent advice on how to enter into this industry is Your Cannabis Business Broker . The website takes a step-by-step approach to provide readers with valuable information and insight into the marketing of cannabis. The site has advice from the pros on how to market and sell cannabis.
Entrepreneur is a highly sought after resource for inspiration and valuable advice for any aspiring business owner. The website shares stories from successful people who have relied on entrepreneurial skills in their daily lives. Each story includes helpful tips that can be applied to your own business endeavors.
Women Grow is dedicated to providing opportunities for women to gain insights in the cannabis industry by accessing the experience of other female business owners in this field. The website shares stories of how women are owning marijuana businesses, while providing them with support. If you are a woman interested in entering the marijuana business, this website is especially helpful.
CBD Business Owner provides insight from industry professionals that have been successful in making a name for themselves. The website features quality content from those who have been involved in the cannabis industry for years and offer tips on how to market and sell marijuana. You can also sign up for their email list where you will receive educational articles about the industry as well as useful advice on how to best run your own dispensary or grow operation.
Transparency and honesty are essential to promoting a cannabis business.
Five Reliable Sources To Learn About Cannabis Marketing :
1. Google Trends and Keyword Analytics:
Google Trends is a free tool to search for trends across the world and in different languages. Google Analytics is a paid tool that gives information about traffic, audience, page views and much more. It also allows you to follow your competitors’ performance.
When you combine the two of these tools, you can use them as powerful research instruments to decide how you want to approach your online marketing strategy. Google Analytics gives you data that is useful in determining your target audience, what kind of messages will attract them and where your competitors are.
2. SimilarWeb:
SimilarWeb offers statistics on website traffic data, user geography, operating systems and technology information, social interactions and users’ digital consumption habits. It’s a great source of marketing intelligence which opens up unique opportunities for further utilizing competitor data.
It also gives you a breakdown of market share from your top competitors in terms of traffic, users, page views and more which can provide useful insights for your own campaign.
3. Adwords Keyword Planner:
This is a great tool to use to learn about your audience’s interests. It provides insight on what keywords people are using to find information about products and services like yours. This will allow you to develop interesting ad copy that’ll hook potential customers and convert them into leads for your business.
As I mentioned before, it’s important to build a trustful relationship with your audience which is the key to creating loyal enthusiasts who become advocates for your brand online and off.
4. Twitter, Facebook and Linkedin :
You can use these three platforms to find out what people are thinking about different topics related to cannabis marketing, industry trends and news. You can also follow your competitor’s accounts on these platforms for valuable information on their social media activities. And when you find something interesting, it’s good practice to share it with all of your followers on Facebook or Twitter!
5. YouTube :
YouTube is a great platform for cannabis marketers to promote their products and services. By making videos, you’re able to reach an audience that may not be familiar with your business, but can be interested in learning more about it. To do this, you need quality content that’s well-planned out with the right production value.
At the moment, YouTube is filled with videos about all things cannabis. And if you have a high volume of viewers on your channel every 90 days, YouTube will credit your account for that many views everyday. The more views you get every day, the more expensive it gets each go around! That’s where YouTube Ads come into play.
