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The 8 Biggest Business Ethics Mistakes

The moral compass of a company is what separates the respectable from the unscrupulous. However, as market pressures increase and profit motives dominate, this compass often becomes a little blurry. There are plenty of ways companies try to remain within the boundaries of ethical business behavior- even if they aren’t always successful. These eight practices […]

Business

Learn Altern Marketing in Ten Minutes.

What is altern marketing? That is the million-dollar question, isn’t it? Sure, you could Google and try to find what it is or you could start by reading this article. Altern marketing is a short-term advertising strategy in which advertisers segment users into groups and then target each group with relevant advertisements. That’s not all […]