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How chatbots can help you increase your ROI

A chatbot is a computer program designed to simulate conversation with human users. 

By automating and improving the conversion of free, non-paying prospects into paying customers, live chatbot technology can help companies increase their Return on Investment (ROI).

Here we’ll explore the benefits of chatbots and how they can help provide a better customer experience. We’ll also discuss how to build them and what to think about when designing them for your business.

What is a chatbot?

Chatbots communicate with customers through simple, conversational interfaces via text messaging, voice recognition and third-party platforms such as Facebook Messenger, Skype and WhatsApp.

 They’re designed to have live conversations with customers, increasing customer satisfaction and increasing ROI.

Chatbots are programmed to understand a specific language or a small vocabulary. They can do a lot more than just chat with you! Check out this bot that tells you the weather forecast every day! 

Chatbots can also automate tasks by using software applications to complete repetitive tasks on your behalf.

Benefits of chatbots

Chatbots can provide continuous online service, 24/7. Businesses can use them to handle simple questions in the initial stages of customer conversions, before handing over to an actual human for further support. 

Chatbots are also incredibly cost effective. You don’t have to spend money or train employees to use them. 

It takes much cheaper time to set up a chatbot compared to hiring employees or using outsourcing services for customer support. 

They are capable of handling multiple conversations at once, which means they free up staff time that would otherwise be spent on repetitive tasks or answering simple questions that don’t require human intervention.

Ways how chatbots can help you increase ROI :

1. Improve your customer experience

Chatbots are capable of learning from your interactions, making them much better at providing service in the future. 

They’re also great for handling repetitive questions that are asked by many customers. 

Providing 24/7 support through chat bots will help improve the overall customer experience. 

2. Increase sales by offering real-time assistance

Chatting with a bot may not always be initially intended to lead to sales opportunities, but you can increase your conversion rate by offering real-time assistance during chats via bots, right when customers need it most. 

3. Increase brand awareness

A chatbot can be used as a company’s spokesperson. 

Rather than trying to please everyone on social media, chatbots can be programmed to represent the voice of the brand on Facebook Messenger, Twitter or other social media platforms. 

They can answer questions about products or industry trends on behalf of your brand. 

Using chatbots will help you focus on social media campaigns highlighting your strong points rather than wasting time answering repetitive questions on low-converting areas of your business.

4. Reduce costs through automated tasks

Another benefit of chatbots is that they can often do repetitive tasks on your behalf, saving you a lot of money.

 Software applications can be installed onto a chatbot to handle repetitive tasks such as collecting customer information, storing data and processing orders.

 This method also increases the number of customers that you can serve because bots are capable of handling multiple conversations at once – this saves both your time and money!

5. Increase brand loyalty by giving instant answers or recommendations

Customer service has become such an important part of businesses these days, so it’s great when companies offer instant answers to customers’ questions.

 Using chatbots to provide customers with instant answers or recommendations will increase brand loyalty and reduce the number of customer complaints.

How can you build a chatbot?

The first step is to pick the right technology to build your chatbot. 

 If you’re planning on developing a product or service, it may be worth chatting with potential customers and partners through Facebook Messenger before deciding what development tools you should use. 

Using a chatbot platform like Botize will also make it easy to test and deploy bots that you built using other tools.

Use a bot development platform to build your chatbot

Designing a chatbot is as much about the experience that customers have during the conversation as it is about developing the technology behind it. 

You need to think about things such as how you want your chatbots to be perceived, what type of personality they should have, and how they should perform.

How will it behave?

There are two main types of chatbots – open-domain bots and closed-domain bots. 

Open-domain bots can be programmed with complex conversational rules, capable of responding to all kinds of different questions.

Aaron Finch
There are many labels that could be given to describe me, but one thing’s for certain: I am an entrepreneur with passion. Whether it's building websites and social media campaigns for new businesses or traveling the world on business trips - being entrepreneurs means constantly looking at yourself in a different light so as not get bored of your own success!